Global consumer product and electronic retail packaging for iPods & iPhones in Apple, Best Buy & Target retail environments. Art direction and creative concept development, strategic thinking, presentation and planning for new and existing packaging across the entire product line. Packaging engineering and structural design. Photography direction and preparation.
4 - 4
fast Company 2010 business + innovation + design: Incase Designs Corp.
These products are sold primarily through Apple retail stores, where consumers are encouraged to test fit products. To facilitate this process, the packaging is designed to open quickly and easily without causing damage to the package and product. Other design considerations included using recyclable materials and effectively communicating key product features.
Credits: Moses Aipa, Kento Tanaka, Greg Kaats and Allen Choi of Incase Designs Corp.