SAN FRANCISCO CALIFORNIA | INCASE iPad 2 PACKAGING

Incase next generation product and packaging for Apple® retail stores worldwide. Part of the next generation iPad launch for Incase Designs. iPad 2 accessories packaging for Incase. Simple paper carton and interior PET 1 hangtag. Part of the next generation "gray" branding identification. Soft touch coating making a fully recyclable package by avoiding plastic lamination. The minimal design and pops of color throughout the inner and outer packaging really makes this design minimal with just the right about of boldness.