SWITZERLAND | VETICA, datacolor PACKAGING

New Spyder Checkr 24® photographers card package. Datacolor 's solution for a pull away product for Vetica Group's client Datacolor, camera calibration accessories maker. This was a part of a more expensive calibration set and they wanted to trim the card and offer it as a stand alone card. A simple rigid gift box style carton for durability in the camera kit, or as  sleeve protector made from Tyvek® material. As they had an inconsistent brand statement in previous packaging an here a line extension direction was applied to the design.