greg kaats | urbanglyph


Art Direction &
Design for agencies &
in-house design groups
in the USA, Switzerland,
Europe and in Asia.




Award winning in-house, studio and freelance art direction. Creative concept development, strategic thinking and planning for brand development, identity and packaging of fast moving consumer goods & electronics.

Brand identity and packaging design


Expertise in packaging design development for new and existing branded packaging across the entire product lines. Fast to market execution of large product lines from a few to over  1000 sku's per quarter.

Packaging is the second product

Manage external print vendor teams through clear communication and informative instructions for best case results. Qualification and relationship development, including pre-press proofing and development abroad and at home.

Managing print vendor teams and pre-press in Europe, China and the USA

New packaging forms, development and structural design. Utilizing CAD design with sustainable green materials and component selection. Technical pre-press and on-press assistance, color management and structural quality control.

Better forms through CAD design and sustainable materials


Team management leading photographers, graphic designers and production artists, comp artists, copy writers and proofreaders. Product imagery illustration & photography 3D rendered or Photoshop composed imagery art direction, execution and planning.

Putting the best image forward for on shelf presence


Brand creation, new packaging development and print print collateral materials created. Designs based on determining objectives and measuring budgets with an eye towards brand championship, from initial concept to final execution.

Find out more in About me and samples of my Work...




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© greg kaats |

brand identity and packaging portfolio