New Incase Sonic Headphones product and packaging for Apple® retail stores worldwide. Part of the initial launch of a new product line for Incase Designs. Incase Sonic Headphones package design came with a lot of obstacles. With budget constraints and timing effecting the design process the overall final execution for their client Apple® was received with high compliments. The minimal design and pops of color throughout the inner and outer packaging really makes this design minimal with just the right about of boldness.
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"For This Project One Of The Most Demanding Clients Apple® Worldwide Retail Stores Required a Specific Footprint. Additionally This Product Had To Compete With Other Major Brands Headphones Deluxe Packaging. But We Only Had 1/2 The Money Others Had For Their Packaging. It Had To Arrive At The Factory 4 Weeks Earlier Than The Normal Minimum Time Of 8 Weeks.
The Major Problem Was The Product Was Wider Than Required.
In The End A Round Product Was Fit Into A Square Hole By Turning The Product Sideways Meeting The Requirements. Delivery Came In At Just Under The 4 Weeks With Components Arriving One Week Early At The Factory. The Final Design Delivered To The High Expectations Of The Manufacturer And Apple Retail.
The “Unboxing“ Effect Was Reviewed On-Line And Has Received Many Complements. Through Finishes And Special Added Colors On Press, Special Elements And Reveal, A Luxury Package Look And Feel Was Delivered."